Alex grew up on the small Spanish island of Mallorca in the middle of the Mediterranean Sea. It was her mother’s love of soul and her father’s love of Brazilian and Latin music as well as her eternal love of Michael Jackson, Madonna, Whitney Houston, Mariah Carey and Boyz II Men that forever shaped the way she writes and performs music today. At age 17, she decided to leave Spain and focus on studying performing arts in the UK, studying Drama at her boarding school (Ardingly College) and attending extra-curricular courses at the prestigious The London Academy Of Music and Dramatic Arts (LAMDA).
It was whilst studying a 4 year BA Business Studies with E-Commerce degree at the University of Westminster, that she sought a placement within the music industry. Working for a full-service Music Marketing company, doing Marketing and Club Promotions for both Death Row Records and DefJam. It was during this year, that she started collaborating with Big Brovaz a HipHop/R&B London based production team, and together they made a 3 track demo, which was all they needed to get a record deal.
In 2003, she signed a record deal with EMI UK, which enabled her to write with some of the biggest Pop writer/producers: Stargate (Ne-Yo, Beyoncé & Rihanna), Cutfather & Joe (Ace of Base, Kylie Minogue) & Soulpower (Craig David, Lemar) however her album was never released as there was notably something missing in the puzzle. Nevertheless during that time, she was fortunate enough to co-write and perform on the popular Pop-Dance record: "Shake It (Move A Little Closer)" with Lee-Cabrera (notorious New York production duo Steven Lee and Albert Cabrera erstwhile collaborators with the likes of Aretha Franklin, Brian McKnight and Tori Amos). The single smashed into the Top 20 UK Charts and performed exceedingly well. Her underground Debut Single "Hey Papi" was released and created somewhat of a stir, however her follow-up single failed to see the light of day. This however did not stop her and she went on to pursue her musical career with a new team.
2006 - After breaking away from EMI, her writing credits accumulated steadfastly under the Management of 365 Artist, with various songs featuring on Chill-out, Café Del Mar, and Easy Listening Projects; in addition to, the ever-growing-in-popularity British girl Band "The Saturdays" (Universal) who covered one of my her all-time favourite songs "Why Me Why Now” (Co-written with Hannah Robinson & Paul Statham) - you can find this on their successful debut album "Chasing Lights". German Pop Idol girl band "Monrose" (Warner) liked "What They Want" so much, they just had to include it on their 3rd Studio album "I Am", and with no exception, Dutch popstar "Natalia" (Sony) also features one of her songs "Suspicion" on her album "Wise Girl". She continues to pursue her music and artistry. "...there is nothing like sharing yourself and your most personal work... being an artist is the ultimate accomplishment!"
2008 - After an short-lived partnership with Producer/Songwriter Justin Gray (Joss Stone, Amy Winehouse) she started working with with a variety of Latin American producers to expand her Spanish Catalogue. More recently writing for Mexican Superstar Anahí, under the guidance of Claribel Cuevas former Creative Director at SONY/ATV Miami (Latin).
2012 - Present - Her voice features in various commercials in both North and South America, for companies such as Pampers, Hewlett Packard, Samsung, Fisher Price, Kmart and 2014's Samsung Galaxy campaign for the World Cup which took place in Brazil. Alex's continues to provide backing vocals on numerous Disney Animation projects for Television, including; the theme song for Miles From Tomorrowland, Jake and The Neverland Pirates, Penn Zero: Part-Time Hero and more recently "The Lion Guard" and "Mickey & The Roadster Racers" where she performs vocals on practically every song as well as providing Voice Over for "Twiga" a pride-lands giraffe.